Building Tech-Driven Agricultural Marketing Capacity in Idaho

GrantID: 77847

Grant Funding Amount Low: $2,000

Deadline: Ongoing

Grant Amount High: $3,000

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Summary

If you are located in Idaho and working in the area of Other, this funding opportunity may be a good fit. For more relevant grant options that support your work and priorities, visit The Grant Portal and use the Search Grant tool to find opportunities.

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Grant Overview

Idaho's Agricultural Marketing Capacity

Idaho's land-grant institutions face documented shortages in faculty expertise for digital marketing analytics applied to agricultural commodities. Current staffing levels at the University of Idaho show only two tenured marketing faculty members with active research lines in direct-to-consumer platforms, against an estimated need of seven to cover the state's 11.5 million acres of cropland.

Workforce constraints appear in the concentration of extension specialists in the Snake River Valley, leaving northern counties with limited on-site support for marketing research projects. Infrastructure gaps include the absence of a statewide agricultural data cooperative, forcing individual faculty to negotiate separate data-sharing agreements with each of the state's 42 commodity commissions. Broadband access reaches only 68 percent of farm households outside the Boise metropolitan area, restricting real-time market testing.

Readiness requirements include documented relationships with the Idaho State Department of Agriculture for access to pesticide and irrigation records that serve as proxies for production volume. Faculty must demonstrate capacity to integrate point-of-sale data from at least three independent grain elevators or packing houses. Proposals must include a memorandum of understanding with the Idaho National Laboratory's cyber-physical systems group if the project involves sensor data from irrigation equipment.

Geographic anchors center on the division between the irrigated Snake River Plain and the dryland Palouse region. Economic composition shows that agriculture and food processing account for 14 percent of state GDP, with potatoes, dairy, and wheat representing the largest export categories. Demographic patterns indicate that 29 percent of the agricultural workforce is over age 55, creating a narrow window for transferring marketing knowledge before retirement. Transportation infrastructure relies on a single Class I railroad line for outbound shipments, making timing of marketing campaigns sensitive to seasonal car availability.

Eligibility restricts applicants to tenure-track or tenured faculty at institutions holding AACSB accreditation. Letters of support must come from both the applicant's dean and the director of the Idaho Agricultural Experiment Station. Budgets must reserve 22 percent for equipment such as tablet-based survey instruments capable of operating without continuous connectivity.

Eligible Regions

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